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吉林省中国工商银行招聘考试热点预测--英语篇（1）
常考知识点一：阅读理解—细节题
一、细节题考察内容
细节题考察对文章某一处细节的理解，以及迅速定位的能力。
what、why、when、where、who、how
或者What can be inferred from the article?等等
二、细节题解题策略
(一)找关键词。
关键词有两种：一种是显性关键词，如包含大写字母的词(或词组)、人名、地名、时间、数字、生词等;一种是隐性关键词，主要指句子的主干内容，即句子的主体(即主语)和对象(即宾语)。
(二)通过关键词回到原文定位。此时尤其要注意同义替换，常见为名词、名词词组、形容词等。
(三)结合上下语境分析。
【例1】The best-selling sports drink Zumo is produced by Zumospa a food and drinks company based in Valencia Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.
At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the World beverage markrt. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.
Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.(工行)
What can be inferred from the article? ( ).
A. Zumo does not need to change its brand name
B. Zumospa only produces sports drinks
C. Zumo is available in Europe and North America
D. A Spanish identity is not suitable for Zumo to tap into global market
【答案】D。选项B根据首段末句Zumospa’s cash…any other of its products.可知旗下产品不仅仅是运动饮料;选项C根据第二段首句At present Zumo is sold only in Europe可知表述错误;末段最后一句话Initial research suggests that Zumo…close identification with Spain may not be suitable when developing a global brand.可知选项A表述错误，D项表述正确。故正确答案是选项D。
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